Increase passenger and client awareness of wildlife trafficking issues: This objective focused on generating incentives for private sector buy-in through rewards, profile and outreach, including the development of an awards ceremony to recognize excellence in the industry in tackling wildlife trafficking. Some trial airport outreach initiatives for the industry to rally behind and gain profile were developed to show leadership and ownership in their home airport hubs. The increased profile and incentives were developed to help support and encourage public commitments from companies.
