Increasing Collaboration with Enforcement

Increase passenger and client awareness of wildlife trafficking issues:  This objective will focus on generating incentives for private sector buy-in through rewards, profile and outreach, including the development of an awards ceremony to recognize excellence in the industry in tackling wildlife trafficking.  Some trial airport outreach initiatives for the industry to rally behind and gain profile will be developed, so they can show leadership and ownership in their home airport hubs. The increased profile and incentives will help to support and encourage public commitments from companies.