Step Up Campaign Guide

This guide has been produced by the USAID Reducing Opportunities for Unlawful Transport of Endangered Species (ROUTES) Partnership in collaboration with United For Wildlife to help aviation companies strengthen their operations against illegal wildlife trade.


The Step Up to Stop Wildlife Trafficking campaign is designed to bolster companies' engagement with the issue of wildlife trafficking. This guide contains activities which companies can choose to participate in according to their own capacity. These include step-by-step guidance on how to host a wildlife trafficking awareness event under the headings Set Up, Show Up, Shape Up and Follow Up, as well as the opportunity to be featured in a campaign video.

Take a look through the suite of campaign materials available in the Step Up resource folder, including social media assets, a staff wildlife trafficking awareness survey, email banner, trivia and more.

application/pdf Step Up Campaign Guide.pdf — 4152 KB